Back on July 29th, Canadian leprechaun Justin Bieber launched a 30-day countdown to his upcoming single, What Do You Mean (or, as I like to call it, hashtag WDYM.) Turns out his manager, Scooter Braun, must have a lot of dirt on a lot of celebrities, because the only way I can imagine them pulling in this many stars is via blackmail. It started off simply enough, with a video from Ryan Seacrest (who we all know will do ANYTHING), then a picture of Ruby Rose holding a sign that said “29 Days”. And then, James Corden got pulled into it.
In the following week, there was participation from Mariah Carey
, Kylie Jenner
, and Shaq, who made kind of an important mistake on his sign:
At this point there are also a handful of B and C list celebs participating, but by T-22 days to the single, JB had gotten his yet to be released
song trending on twitter. Sly.
Ariana Grande, Big Sean, and Little Mix got in on the action. And just in the last week, there’s been a video from Ed Sheeran:
A video from Fifth Harmony:
This kind of hilarious for how bad it is photo from Meghan Trainor:
And an attempt at comedy from Luke Bryan:
There are still 2 full weeks to go
. I’ll be sharing all the best stuff on my twitter feed, so follow @parkeronslacker
if you want to see the best of what The Biebs has to offer without all of his weird inspirational tweets.
But I leave you with one parting thought – can a song with THIS MUCH promotion possibly stand up to the hype? And why, exactly, are they pushing it on us so hard if it’s NOT terrible?